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DiscoverOrg

DiscoverOrg  |  Applications
DiscoverOrg provides the world's most accurate sales and marketing intelligence on key decision-makers.
Marketo Integrated
See Details
Main Features
  • Schedule Auto Append & Clean
  • Webhooks Append Automatically
  • Bounced Email Identification
  • SOAP API Marketo Integration

DiscoverOrg is the leading global sales and marketing intelligence tool used by over 2,500 of the world’s fastest growing companies to accelerate growth. DiscoverOrg’s award-winning solutions provide a stream of accurate and actionable company, contact, and buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM and MAT tools in the market. DiscoverOrg’s team of over 250 researchers refreshes every data point at minimum every 60 days – ensuring customers reach the right buyers with the right message at the right time. 

 

The DiscoverOrg Marketo Connector puts data enrichment and cleansing on auto-pilot by automatically searching Marketo for new leads, populating missing fields, and cleansing bad data with DiscoverOrg’s industry-leading intelligence.  When marketers can effortlessly update Marketo leads with accurate, robust data, they see better email deliverability, higher lead conversion rates, and more marketing-sourced pipeline. 

 

Marketo Integration

The Marketo Connector puts data enrichment and cleansing on auto-pilot by automatically searching Marketo for new leads, populating missing fields, and cleansing bad data with DiscoverOrg’s industry-leading intelligence.  When marketers can effortlessly update Marketo leads with accurate, robust data, they see better email deliverability, higher lead conversion rates, and more marketing-sourced pipeline. 

 

Identify and Target Ideal Customers

Use DiscoverOrg’s granular advanced search to identify and prioritize target accounts and leads based on 70+ data points.

  • Search for accounts, leads, and buying signals by demographic, firmographic, technographic, or geographic filter criteria in DiscoverOrg

  • Upload individual lead records or entire lists in bulk to Marketo at the click of a button

 

Enrich Data for Better Scoring, Segmentation, and Personalization

Enrich incomplete lead records sourced from forms, tradeshows, third-party lists, or manual CRM entries with human-verified intelligence that can be used for more granular targeting and personalized messaging.

  • Reduce the number of online form fields needed to capture leads and boost conversion rates without sacrificing access to data needed for segmentation, lead routing, and reporting

  • Fill in blank fields to ensure more leads reach the scoring threshold for qualification and get passed to sales

  • Append missing or hard-to-acquire information such as revenue or department budgets

 

Automate Data hygiene

Data can decay up to 70% per year -  rendering a database worthless. In addition to continuously scrubbing existing leads for incomplete, inaccurate, and outdated records, DiscoverOrg continuously looks for new records to cleanse.

  • Check email addresses against our database of known bounces to filter out bad contacts

  • Automatically replace bounced email addresses with verified email addresses from DiscoverOrg to improve deliverability

  • Take advantage of custom field-mapping to control when and how records are enriched and updated