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✔Strategy ✔Implementation ✔Optimization

DemandLab  |  Services
Plan and execute revenue-focused programs that align sales, marketing & technology. Maximize marketing & CRM technology investment with DemandLab.
Main Features
  • Strategy and Planning
  • Marketing & Sales alignment
  • Implementation and execution
  • Custom Statements of Work

DemandLab is a technology-focused marketing consultancy that accelerates revenue for its clients by aligning marketing, sales, and customer success functions through customized strategic solutions that leverage system architecture, data science and analytics, and end-to-end customer journeys.

DemandLab leverages marketing automation and CRM technology to profile a prospect or customer’s relationships with a company throughout the relationship lifecycle. Using digital profiling and scoring capabilities, we work with clients to create laser-focused campaigns that reach the right people with the right message at just the right time.

OUR MARKETING AUTOMATION SERVICES INCLUDE:

Strategic Planning

  • Align the efforts of marketing and sales teams to support the entire marketing lifecycle
  • Target audiences by creating strategies to collect lead data and segment the marketing database
  • Develop scoring programs that support lead processing, routing and sales intelligence
  • Map out nurture campaigns that align with your prospects’ unique buying behaviors

Lead Lifecycle

  • Optimize marketing efforts along every step of the Demand Waterfall/Funnel
  • Design and implement lead routing and management workflows
  • Audit your Marketo and SalesForce.com systems and perform remediation for optimal sales and marketing performance, most up-to-date structure and industry best practices
  • Design, implement and manage advanced nurture and scoring programs
Marketo Implementation
  • Develop and execute outbound campaigns, programs and events
  • Create templates and assets such emails, landing pages, forms, and microsites
  • Segment your market and deliver tailored, dynamic content
  • Integrate with and fully leverage your CRM instance

Analytics and Reporting

  • Set up Revenue Cycle Modeler, Analytics and Explorer for Marketo
  • Create meaningful reports and dashboards

Content Development

  • Analyze your target market and develop buyer personas
  • Review existing content, identify gaps, and recommend new content strategy
  • Provide design and copywriting services for email campaigns, landing page content, case studies, cheatsheets, workbooks, infographics, calculators, articles, research papers, etc.
  • Provide multimedia development services to create and manage widgets, ROI calculators, online surveys, mobile applications, and more