Demandbase, the Targeting and Personalization platform for B2B
The Demandbase Forms module is available as part of the Website Optimization suite, a core offering of the Demandbase Targeting and Personalization platform for B2B.
- Increased conversions
- Better, more complete data
- Improved lead management
- More accurate lead scoring
Demandbase is the first targeting and personalization platform for B2B, transforming the effectiveness of digital marketing and the impact of marketing spend on revenue. Demandbase’s patented technology platform identifies the companies visiting a website in real-time, allowing marketers to target online ads to the right companies with zero waste, present relevant messages and offers on corporate websites, streamline lead capture, and track all activity in their web analytics or business intelligence tools.
Watch this webinar to learn more about how customers, like Magento, are using Demandbase and Marketo to solve marketing challenges and drive revenue.
When Marketo customers add the Demandbase Form Connector to their Marketo web forms, the corporate identity of the web visitor is provided in Marketo when the form is submitted. This integration will increase form conversion by reducing the number of company-specific form fields the web visitor is required to fill out. Since the company data is more complete, accurate and standardized to your needs, more leads will get dropped into nurture programs, scored and sent to sales.