Crownpeak Digital Experience Management
- De-Coupled Cloud Architecture
- Web Content Optimization Tools
- Personalization & Targeting
- Data & Application Integration
Crownpeak is the digital experience management platform for digital marketers who need to launch compelling, unified and relevant digital experiences for web and mobile apps fast, without IT support. As a cloud-based service, Crownpeak requires no software, hardware, IT support or capital expenses and it can be integrated with existing solutions like SharePoint or in-house applications.
Crownpeak gives digital marketers full control of all content-driven digital experiences across multiple channels, including personalization and localization of content for web, mobile and social media. The platform has full integrations with hundreds of applications including CRM, marketing automation, e-commerce, analytics, search, and more.
Marketo is a leader in marketing automation software. The Crownpeak Platform allows you to integrate Marketo to enable users to apply existing data to personalize website content and to generate new leads. The attached document explores how to configure this functionality for users within the Crownpeak Platform.
Crownpeak subscribers should consider leveraging Marketo integration to
- Extend the capabilities of Crownpeak Platform’s Web Content Optimization (WCO) to begin personalizing experiences and targeting users based on individual lead record information
- Create leads that are sent to and managed in Marketo
- Improving website experiences for customers using personalization with little effort required
- Maintaining data in a single location, the Marketo database, while still taking advantage of that information and the features of WCO to personalize web page content.