Certain Event Platform
A comprehensive event management application that allows organizations to plan and collaborate, engage attendees, and measure ROI more effectively.
- Planning and Collaboration
- Marketing and Engagement Tools
- Events Intelligence
The Leader in Events Management Technology. Certain is a comprehensive event collaboration and marketing platform that enables organizations to easily plan, promote, manage, and track events of any size in an integrated, cloud-based environment. Stakeholders at every level will realize more business value from their events by utilizing the best practices and innovative tools built into the Certain solution.
Certain delivers operational value, attendee value, and financial value to your events.
Capabilities of the Certain platform include:
- Collaboration, planning and budgeting tools
- Highly-customizable registration and landing pages
- Event Attendee management
- Integrated Google Analytics
- Social Marketing Tools
- eCommerce Payment Processing
- Salesforce Integration
- Housing and Travel Management
- Virtual Events and Communities
- Unlimited Mobile Event Sites
- Match2Connect Prescheduled-Appointment Matching
- Events Intelligence and Results Measurement Service
Watch this webinar to see how customers, like Xactly, are using Certain and Marketo together to solve marketing challenges and drive revenue.
Events represent a significant share of marketing budgets. Yet, while most organizations understand the overall importance of events to their business, it has been challenging for marketers to demonstrate the specific and tangible return from their investment.
By integrating events into your digital marketing programs with Certain’s Marketo integration, marketers can leverage the two-way data flow that allows for intelligently designed events that accelerate leads through every stage of the sales cycle and deliver measurable ROI.
- Eliminate inefficient, manual processes
- Use existing data to inform and streamline event experience
- Optimize sales and marketing follow-up
- Provide real-time insight into event behavior, engagement, and interest
- Measure ROI of event spend more effectively
How it works:
- Build segmented target lists in Marketo and import into Certain.
- Register attendees in Certain and update/create lead in Marketo
- Change Marketo program status for lead and trigger additional Marketo campaign flow steps, such as scoring, alerts, or synchronization to CRM.
For more information on how to integrate Certain with Marketo please see the link to our User Guide to the right.