marketo

Ceros

Ceros  |  Applications
Interactive Content > Static Content. Create, publish, and track immersive HTML5 content experiences with Ceros' interactive design platform.
Marketo Integrated
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Main Features
  • Blank canvas design studio
  • Collaboration in the cloud
  • Real-time preview & publishing
  • Granular performance metrics

What Is Ceros?

Ceros is an interactive design platform that empowers marketers to create, publish and track immersive HTML5 content experiences.

  • Design Studio: Our cloud-based design Studio makes it easy to collaborate with designers on stunning, unique digital projects in real time.
  • Publishing and Embedding: Publishing is as simple as clicking a button. You can then distribute your content by sharing a link or dropping an embed code in any HTML editor.
  • Analytics: On the backend, Ceros tracks viewer interactions on a granular level. Our Analytics Dashboard makes it easy to see what’s working and what isn’t with your published content.

What Can I Create?

Because Ceros is a blank canvas studio, your imagination is the only limit to what you can build. Companies are creating interactive infographics, microsites, eBooks, landing pages, animated graphics, lookbooks, quizzes, and more with our platform. 

 

Who Is Ceros For? 

Innovative marketers and content creators across verticals and industries are using Ceros to create more engaging content that drives results. Leading brands like Red Bull and United Airlines, B2B companies like LogMeIn and ZenDesk, publishers like The Wall Street Journal and Gannett, and financial companies like UBS and Morgan Stanley, all rely on Ceros to help them bring their ideas to life.

Marketo Integration

With Ceros, you can transform your Marketo landing pages into interactive experiences that convert better, educate faster, and deliver valuable insights on what each web visitor is doing. 

Whether you want to create assessments, interactive infographics, quizzes, interactive eBooks, microsites, animated graphics, or any other kind of immersive content, Ceros unlocks the ability to do so without any coding. Combined with Marketo, you can deliver a remarkable user experience while measuring every touchpoint.  

Track each user’s journey through Ceros Experiences

When you create content like eBooks and infographics as PDFs, you can’t effectively measure how your leads are engaging with that content. With interactive content created in Ceros, not only is it more interesting than static content, but it’s also fully trackable so you know what happens after the conversion.

Embed Marketo forms directly into Ceros

With Ceros, it’s easy to add a Marketo form directly into any page. Since we use your actual Marketo form, that means you can set up progressive profiling and configure other settings in Marketo that third-party vendors can’t typically provide.

Track user interactions through Ceros Experiences

With the Ceros integration into Marketo, you can go beyond page views and associate specific user interactions like button clicks to contact records in Marketo. From there, you can trigger workflows and email campaigns to push leads through the funnel.

Score leads in Marketo based on engagement of your Ceros content

With all of the user data from your Ceros Experience getting sent to Marketo, you can update your lead scoring rules to capture every engagement that leads have with your content. That means you’ll be able to drive MQLs faster, since you now have a complete view of each user journey in Marketo.


Ceros and Marketo work together seamlessly with minimal setup. We’re just scratching the surface with what is possible when you combine interactive content with the power of robust marketing automation. What will you create?