Marketo Marketing Automation Outsourcing
- Marketing made easy
- Limited investment
- 6 month engagement
- Evaluate ROI
You want to trial marketing automation software but you don’t have enough internal resource? And you want to limit your investment until you know you’re getting a return? Take advantage of Celsius’ expertise to run marketing automation for you, with a maximum commitment tailored to your needs.
We get you started in marketing automation, and we can run it for you until you decide either to bring it in-house or that you want to terminate it because it’s not giving you the return you need.
We provide the software. You can contract directly with a marketing automation software supplier if you wish, but they'll want at least an annual commitment. Because we provide marketing automation services to other users, your commitment to us is shorter.
CRM Data Integration
We set up the links to your data sources and related systems. If you're using Salesforce.com, Microsoft Dynamics or a similar product for your CRM data, we can synchronise the data required to be used by the marketing automation software. And we have the expertise to send leads from campaigns either to a qualification process or push this information back to your CRM-system.
We work to your specification to set up your campaigns. We agree with you how you want your customers and prospects segmented (and how the segmentation should develop over time). Then we agree the campaigns you want to run, especially what happens when contacts react in different ways, and despatch them on your behalf.
We import your creative material. Normally we expect you to provide the creative material (indeed we’re sure that’s what you want to control) but we can also use the facilities of the software to create different versions of e-mail messages, landing pages, etc. based on your corporate rules.
We implement the reports you need to understand your progress and your RoI. Most users of marketing automation want to see an at-a-glance dashboard showing how many contacts you’re marketing to, how they’re segmented, where they sit in your current campaigns and what ‘scores’ they’ve attained as a result of the activity logged. But if you have other requirements, we can normally accommodate them.