- Easy content creation
- Detailed analytics
- Enhances Marketo reporting
Brainshark provides the leading cloud-based solution for business professionals to create, share and track online and mobile video presentations. With Brainshark, you can easily transform static content, including PowerPoint® documents, into voice-enriched video presentations. Your presentations can then be shared privately or publicly with your key audiences, who can view your content on demand.
Innovative marketing organizations use Brainshark to create dynamic, mobile-ready content to broaden the reach and increase the success of their demand generation, sales enablement and social marketing programs. Brainshark allows your marketing team to accelerate content creation without increasing headcount. With Brainshark's ease of use, subject matter experts across the organization can become part of the authoring process.
Brainshark's comprehensive reporting provides in-depth analytics to measure the effectiveness of your content and identify your most promising leads. Integrating Brainshark with your CRM or marketing automation system provides you with additional insights on program effectiveness to help enhance marketing's role as a revenue driver.
- Increase productivity with an easy-to-use rapid video content creation platform
- Repurpose your valuable content - webinars, whitepapers, presentations, datasheets, blog posts, web content and more - by easily transforming it into dynamic video presentations
- Quickly update, customize and re-use video presentations to address multiple markets and audiences
- Extend your reach with mobile-ready video presentations that can be shared by email, social media or online portals
- Provide subject matter experts with an easy solution for producing content, so they can become a part of the authoring process
- Deliver more powerful landing pages with integrated video content for better engagment
- Improve email campaign click-throughs by up-to-five times
- Measure message effectiveness with powerful viewing analytics
- Provide integrated reporting with Marketo for better lead scoring and follow-up
Brainshark allows marketers to create content that can be used to educate, inform and engage prospects. By integrating Brainshark with Marketo, you can pull in the details of your audience’s actual level of engagement with your content, enabling you to increase the success of your demand generation, lead nurturing, lead scoring and social media programs.