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Content Consumption Monitoring

Bombora  |  Applications
Tap into the largest B2B intent driven database and gain unparalleled insights into the most current content interests of your client database.
Marketo Integrated
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Main Features
  • Data Insights at Scale
  • Fuel for Marketing Automation
  • Relevant & Timely Messages
  • Improve Engagement Metrics

Data Insights at Scale

When customers deploy patent-pending Content Consumption Monitoring (CCM) technology, they are able to create segments of their own users that have a high propensity to engage in granular topics related to their business. These “intent segments” can be used for targeted email sends, and to influence scoring and nurture paths. While many users in a marketer’s database can become dormant with stale targeting information, CCM leverages real-time behavioral signals that allow customers to re-engage with confidence and identify new sales opportunities directly within their existing funnel.

On average, customers using CCM segments have seen an average of 100-400% performance lift in opens, clicks & conversions.

There is also an API functionality offering for CCM, which will feed the behavioral intent insights into your marketing systems.

Global brands like Dell, IBM and SAP partner with Madison Logic to generate, nurture and engage leads, then secure additional insights needed to transform their prospects into long-term customers. Premium publishers such as Haymarket Media most often work with Madison Logic to automate and monetize marketing assets over multiple integration points, and gain additional functionality for campaign management, lead management and reporting that can be easily exported into marketing automation systems.

Marketo Integration

When Marketo customers deploy patent-pending Content Consumption Monitoring (CCM) technology, they are able to create segments of their own users that have a high propensity to engage in granular topics related to their business.  These “intent segments” can be used for targeted email sends and to influence scoring and nurture paths.   While many users in a marketer’s database can become dormant with stale targeting information, CCM leverages real-time behavioral signals that allow customers to re-engage with confidence and identify new sales opportunities directly within their existing funnel.  

 

When customers send relevant emails to segments of users identified by CCM to be interested, they see an average of 100-400% performance lift in opens, clicks & conversions.