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BlueConic

BlueConic  |  Applications
BlueConic is the world's simplest and most accessible customer data platform.
Main Features
  • Progressive profiling
  • Persistent data storage
  • Rich data collection
  • Real-time segmentation

BlueConic is a Customer Data Platform built for marketers that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. The two key pillars of our value stem from a data management approach that allows you to identify the unique person, whether known or anonymous, as well as distribute all of the insight about that person to other systems that will also power interactions so that they can be absolutely the most recent and relevant possible. BlueConic reduces the barriers to individualized digital marketing by solving for the two critical elements of achieving that ambition: recognizing that person whenever, wherever she interacts with the brand and synchronizing that information across the entire marketing ecosystem. Marketers need tools that work for them – at their level of technical aptitude, within the amount of time they have in a given day, and at a price point that mitigates risk and delivers a clear ROI. As important as BlueConic’s ability to deliver individualized marketing is the method in which we do so: by simplifying the process; prioritizing usability; increasing accessibility by decreasing the amount of resources required; and enabling marketing programs that drive best-in-class results. BlueConic was built precisely because of this acute marketer need and will help marketing teams evolve from an outbound, static campaign mentality to an obsessively customer-driven, engagement-based approach. To achieve this, BlueConic has a direct native data collection capability to collect data on the individual level across digital interactions; for instance, on one or more websites or mobile applications -  in addition to dozens of out of the box integrations with ESPs, CRM systems, etc. The flexibility of BlueConic’s user data collection truly sets it apart as it captures any user action on digital channels: views, clicks, swipes, likes and shares, directly as they happen. Stored serverside in an individual profile in a big data database (built on Apache Cassandra), BlueConic gets to know the individual with every encounter. All profiles are shared across all 1st party channels (websites, mobile applications etc) on which BlueConic is active.