main header v4

Marketo Strategy & Consulting

Blast Analytics and Marketing  |  Services
At Blast Analytics & Marketing we love what we do; we will help build a solid Marketo Strategy, implementation guide, and continual optimization!
Main Features
  • Marketo Implementation Audit
  • Lead Scoring Methodology
  • Lead Nurturing Development
  • Content Collateral Audit

Our Process Gets Proven Results

Strategy
By meeting with key stakeholders to conduct in-depth discovery we better understand the current state of your business and marketing automation landscape. We work with you to identify your Key Performance Indicators (KPIs) and document your goals to develop a roadmap for success that includes:

  • Universal Lead Definition
  • Lead Lifecycle (i.e. Customer Journey)
  • Measurement Strategy
  • Marketing Collateral Audit

Implementation
Our consultants then create detailed documentation that outlines the steps needed to take full advantage of key features within your marketing automation platform. These areas could include, but are not limited to:

  • Landing Pages
  • Email Marketing
  • Forms
  • Lead Nurturing
  • Lead Scoring
  • PPC

Our marketing automation consultants work with the following software platforms, which are the industry leaders in the enterprise space.

  • Marketo Consulting (Certified Agency Partner)
  • Pardot Consulting
  • Eloqua Consulting (Oracle Marketing Cloud)

Plus, we can help you integrate with other solutions, such as:

  • CRM Integration (e.g. Salesforce)
  • Analytics Integration (e.g. Google, Adobe)
  • Testing & Personalization Tool Integration (e.g. Adobe, Optimizely, etc)

Optimization
By testing your assets and programs you can continually improve your user experience and increase engagement and conversion metrics. We can help you accomplish this through:

  • A/B Testing
  • Content Strategy/Marketing (SEO)
  • Reporting, Analysis, Visualization & Insights

Training
To maximize the value of your marketing automation platform it is critical that you and your team understand how to use your tools effectively. Our consultants provide a broad range of training options to help educate you on marketing automation best practices:

  • Getting started with marketing automation
  • Setting up lead nurturing campaigns
  • Creating programs
  • Optimizing lead scoring
  • Marketing Automation governance (e.g. Center of Excellence)