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D&B Hoovers (formerly OneSource)

Avention  |  Applications
D&B Hoovers integrates with Marketo enabling prospecting and enrichment of existing campaign data and web forms to fill in missing lead data.
Marketo Integrated
See Details
Main Features
  • Enrich web form leads
  • Campaign data hygiene
  • Enrich campaign lists
  • Send leads to Pipeline

D&B Hoovers integrates with Marketo, enabling the generation of campaign lists, enrichment of existing lists, and enrichment of web forms to fill in missing lead data. 

Make data a strategic asset and market more effectively with world-class global data and market-leading analytical business applications from Dun & Bradstreet. Our portfolio of applications and services feed current and actionable data to Marketo, supporting: lead generation, account-based marketing, targeted campaign lists, go-to-market planning and data hygiene and enrichment.

Main Features of the D&B Hoovers connector for Marketo

  • Enrich web form leads with deeper insight
  • Feed pipelines with better-qualified leads
  • Enrich lists with current and actionable data from our global database

D&B's Data Advantage: Providing the right data to accelerate your business 

For over 175 years, Dun & Bradstreet has been passionate about what the power of data can do to help businesses grow.  D&B gathers data from 30,000+ discrete sources across the globe. We’ve developed a closed loop process that involves collecting, cleansing, matching and enriching data, which in turn delivers unmatched scope, flexibility and reliability for our customers.  Within this cycle lies our patented DUNSRight™ process, which enables us to turn an enormous stream of data into high quality business information. 

Increase lead conversion rates and better support your Account-Based Marketing Strategy with D&B 

D&B Hoovers provides marketers with access to powerful prospecting tools, deep B2B insights and predictive indicators. Search for new prospects, research companies and build targeted campaign lists.

With the Marketo connector, send current and actionable business information from D&B Hoovers to Marketo.  With the WebForm product, enrich your web form leads, customer and prospect lists with 130+ fields, providing deeper insight to support more targeted campaigns and richer scoring criteria. Greater insight leads to better conversions, more qualified leads and increased ROI. Additionally our connectors for CRM and Marketo help drive sales and marketing alignment by feeding a single source of current and actionable account and contact data to your internal systems.

Marketo Integration

D&B Hoovers can enrich your web form leads, customer and prospect lists with 130+ fields, providing deeper insight to support more targeted campaigns and richer scoring criteria. Greater insight leads to better conversions, more qualified leads and increased ROI. Additionally our connectors for CRM and Marketo help drive sales and marketing alignment by feeding a single source of current and actionable account and contact data to your internal systems.