Manage the Customer Life Cycle With Appboy
- Creates rich user profiles
- Segments off of any data point
- Offers multi-channel messaging
- Advanced campaign analytics
With four out of five mobile media minutes spent in apps versus the mobile web, the rules are changing. The ecosystem is maturing and becoming increasingly complex, and to succeed, beyond a killer product and discoverability, a plan is needed for each user’s journey.
Appboy is pioneering a new vertical in the marketing automation industry with a powerful platform designed for companies looking to build better relationships with customers through mobile and other emerging channels.
With its industry-leading 360-degree user profiles and audience segmentation engine at its core, coupled with an advanced multi-channel campaign creation and delivery system that automates life-cycle marketing campaigns across multiple messaging channels, Appboy empowers marketers to make intelligent, data-driven decisions around how to best engage, retain and monetize customers.
The Appboy platform powers some of the most successful brands in the new mobile economy, ranging from exciting next-gen photo creation and sharing apps like PicsArt, to more established businesses such as Samsung, iHeartMedia, EPIX, Urban Outfitters and many more. Each of these customers has benefited from Appboy's thought leadership, relentless innovation and focus on delivering tangible ROI.